Something is conceptual when it deals primarily with abstract or original thoughts.

In relation with art, the definition of the word has been subjected to numerous changes. Traditionally, conceptual art has been perceived as the art that prioritises ideas before form.

We noticed that for a lot of people that are not familiar with the term, “conceptual art” still has a snobby and pretentious character. For us, the idea behind the artworks is fundamental to have a full understanding of the whole project but this should never diminish the form, as it is not the result of the idea but an equal part of creation. Storytelling is a valuable characteristic in contemporary photography and in order to understand the whole purpose of the artist, one should listen (or read, in this case) their/her/his words.

Conceptual Projects is an online platform that showcases and supports emerging photographers by promoting their work on social media, offering them a space for debate, producing engaging written content and incentivizing collaboration between artists, curators and writers.

Founded in 2019 and rebranded in 2023, Conceptual Projects is run entirely by Juan Blasco which, despite English not being his mother tongue, started the project to give a better understanding of the actual photography scene and to incentivize collaboration between professionals and amateurs that share a genuine passion for our medium.

In the past years, Conceptual Projects consolidated an online archive which serves as a directory for artists, curators and writers to find emerging and underrepresented voices navigating the contemporary art world.